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Starbucks’ retro makeover

The Hustle Daily Show

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Starbucks: Navigating Between Luxury and Accessibility

This chapter explores Starbucks' dilemma in defining its identity amid rising competition, weighing the options between a luxurious experience and budget-friendly offerings. It also examines the impact of remote work on consumer preferences and the appeal of local coffee shops, ultimately pondering Starbucks' strategy to reconnect with its origins.

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