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46: The Chris Licht Conundrum

Downstream

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The Future of News

CNN has about 70 million households that they still reach, right? So that's a fair chunk of affiliate revenue. How do you scale down CNN in a way, but also make it habitual for a lot of people who are turning on their streaming services every single day? And as we've seen this proliferation of the discovery content on Max, for example, we do see this increased engagement with the app on a daily or daily basis rather than a weekly basis. There is an argument that news and sports are the next core foundation and news can be really habitual all year round.

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