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S1 E8: How Nik and Moiz Dealt With a Cease and Desist / Why Everyone’s Confused About Benchmark Metrics / Why It’s Time To Get Your P&L House In Order
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Do You Know, We're Not Going to Discount?
It's always interesting to watch brands that never had sales ou like, fuck, we need a boost of revenue, and so we're going to discount our products. Tuft and needle used to have this referal programme where they would give you 50 dollars if you referred them for a mattress. And then they got bought by a private equity firm who started offering discounts every day. That was casper's business model too. You shouldn't get you shouldn't pay a different price. Elo more vivinecity firms like, we need money ad we're dis off your brand. It's changed so much.
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