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Navigating Innovation: The Waymo Journey
This chapter explores the true essence of innovation within companies, contrasting claims with actual efforts and highlighting the evolution of groundbreaking projects like Waymo. It emphasizes the necessity of cultivating a culture of audacity and humility, advocating for a data-driven approach to foster effective idea validation. The discussion also delves into the importance of canceling underperforming projects, showcasing that true innovation relies on both creativity and the courage to pivot when necessary.