The einstilling effect is the idea that when we identify a solution to a problem, two things happen. One, we cease the search for other solutions. And two, we are blinded to potentially better solutions. The author of this book says many people have a profound misunderstanding of creativity and how problems get solved.
In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.