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#20: Will StoryBrand Work for Your Non-Profit? - Part One

Marketing Made Simple

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What's Your Story Branding Strategy for Nonprofits?

Marketing is an exercise in memorization. We use these really fluffy, nonprofit spaces full of fluffy words. And then we end up with a message that sounds like everybody else and means nothing. So through using story brands, we're really putting ourselves into what are the needs of these families they're trying to reach? The register now button has seen 1400 clicks recently on that just by using this messaging. It's one of the top pages now for them on their site because of this messagingwe've been able to use.

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