David Burkus - Inspire And Align Your Employees to Pick A Fight
SIMPLE brand With Matt Lyles
00:00
The Importance of Mission and Purpose in Employee Engagement
The big hurdle that I see is there is a gap. If you look at how mission and purpose actually engage people, right? The bigger challenge for leaders is to take that top level vision and get people to see that driving the UPS truck on a day to day basis serves that vision,. That's this sort of chasm that people just often aren't willing to jump over because it takes a lot longer than a weekend off site with the senior leaders to come up with a fancy phrase.
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