Measured Opinions #9: Is attribution modelling important?
The Measure Pod
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Gugalitics and Its Blind Spots
Gugalitics has a maybe slightly wider view, is still quite narrow in terms of the data it does collect. It goes back to that same analogy i had with gog lads. You can only attribute over the data you collect. We're always can be chase in this idea of perfection. I don't think we're ever going to get there. But it's just making the best of what you've got and making these kind of incremental steps to making better informed decisions with data.
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