
#569: Meli+, el modelo de suscripción de Mercado Libre y Mercado Pago(Spanish Language Episode)
Let's Talk Loyalty
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Revolutionizing Loyalty: Crypto and Personalization
This chapter explores the innovative loyalty program by Mercado Libre and Mercado Pago, featuring cryptocurrency integration to enhance user experience and drive sales. It highlights the importance of audience segmentation, personalization, and the use of AI to create tailored promotions that adapt to user behaviors across various markets.
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