In this conversation, Chris and Kirsten discuss two main topics: the ‘Sport Your Period’ campaign by Knix and the ‘California Pizza Kitchen's Mac and Cheese Apology. They explore the unique approach of the ‘Athletes Get Periods’ campaign, where athletes are paid for mentioning their periods while competing without explicitly promoting the brand. They also praise the CPK Mac and Cheese Apology for its humorous and customer-centric response to a missing macaroni incident. The conversation touches on themes of empowerment, vulnerability, brand authenticity, and the importance of owning mistakes.Takeaways

The ‘Sport Your Period ’ campaign is a unique and empowering approach that pays athletes for mentioning their periods while competing without explicitly promoting the brand.

The CPK Mac and Cheese Apology is a customer-centric response that humorously addresses a missing macaroni incident.

Both campaigns highlight the importance of authenticity, vulnerability, and owning mistakes.

The conversation emphasizes the shift from surviving to thriving and the empowerment of individuals in embracing and taking control of their experiences.

“You don’t have to say what the campaign is. You don’t have to be affiliated with the campaign. You don’t have to say Knix is sponsoring it. You don’t have to say any of that stuff. Like all you have to say is the words and then they pay you. And to me, that is the best.”

Hi all,

Thanks for the lovely emails and notes you have shared on the podcast. Still getting our sea legs but stoked you’re enjoying it.

Just a reminder, if you prefer Apple or Spotify you can listen there too.

This week we kept things even shorter.

Covering just the two big highlights from the last letter:

ATHLETES GET PERIODS & THE ART OF AN APOLOGY.

1:21 - Athletes get periods—a delightfully, unbranded campaign from Knix

2:31 - The power of getting to the ‘root’ and knowing why the campaign should exist

3:15 - Megan Rapinoe, the unexpected and perfect choice

6:04 - What Knix could have learned from Swehl

7:46 - The perfect apology California Pizza Kitchen apology.

8:21 - Keeping the consumer first but not losing the product in the message

To cap it off we discussed how on point this podcast by Glossy was. If you want to get the download on what tweens are buying in skincare, give it a listen.

If you have the time and do enjoy this, give it a little heart. And feel free to share what would make it more valuable. Clearly Kirsten and I love chatting with one another but want this to be helpful too.

That’s all, folx!

-Chris

PS. Substack doesn’t offer an easy way for you to make the timestamps clickable prior to uploading the pod that I can tell. It feels so much better when they are. That’s always how I like to listen. So meanwhile I’m experimenting with a hack. If the links don’t work, apologies. If they do, yay. If you’re an expert, and I’m just missing how, please let me know if you know. Appreciate it.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com

Les fantasmes honteux

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