#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
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The Power of Perception in Advertising
This chapter examines how social proof and cognitive biases influence consumer behavior in marketing. It discusses innovative strategies, using examples like Apple and Nespresso, to illustrate how value is perceived through comparisons and context. The importance of branding, narrative, and presentation in creating consumer value is emphasized, highlighting how these elements transform traditional marketing approaches.
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