How to Determine Pricing for Direct Advertising

If you have an ad right in the middle of your content, that generally gives good click-throughs. With Google AdSense, they give you about 71% if I'm not mistaken or 68% of the actual revenue that's brought in. Another thing you can do is just kind of look around in your industry and see what others are charging. But really it all comes down to going out there and testing, going outThere and making your pitches.