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Cold Email Can Be Doed Well Done Thoughtfully
Shay: Cold email can be done well. But very, very rarely like I get there are some days that my active campaign, my work email box is more cold email than real email. So it's just really disappointing as a user and it also disappoints me as a marketer to see the channel being used in that way. Shay: You cannot buy a list and send the book cold email and expect to be successful with it.