Trust me, I’m an economist
The New Bazaar
The Importance of Brands
More and more brands serve as signalling, for those of us who buy products. We rely on the brands we wear to help identify our tribe to other people. The classic idea of brands is a way to signal the trustworthiness of the companies themselves. But i think it's becoming more atomized because there's so much variety now in the things that you can buy.
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