“Where are the tests?”
Pod Save America
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Navigating the Political Landscape: Biden, Sanders, and Digital Strategies
This chapter explores the vital role of digital advertising in political campaigns, particularly in the context of Joe Biden and Bernie Sanders during the Democratic primaries. It discusses the importance of uniting supporters and engaging undecided voters while adapting strategies to the unique challenges posed by the pandemic. The chapter emphasizes collaboration between campaigns and the necessity of a progressive agenda to ensure Biden's success in the election.
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