The Agile Brand with Greg Kihlström® cover image

#653: Accelerating speed to insights using synthetic feedback with Ali Henriques, Qualtrics

The Agile Brand with Greg Kihlström®

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Navigating Rapid Changes in Data Insights

This chapter explores the challenges of relying on outdated data and the need for integrating historical and real-time insights for better decision-making. It also highlights a case study on the application of synthetic data in partnerships, featuring a collaboration with a major travel company.

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