Navigating Liquidity and Community on Zora

This chapter explores the dynamics of liquidity within secondary markets, specifically on the Zora platform, contrasting trading behavior with traditional collectibles. It emphasizes the balance between advanced trading tools and platform accessibility, while highlighting a cyclical growth pattern of creators transitioning to collectors. The discussion also reflects on community engagement strategies in New York City, underscoring grassroots efforts to build a strong brand presence amid the evolving crypto landscape.