Gogel already takes a massive cut from the ads they list on the news web sides. Now they are serving information collated by these very publishers and taking home all the add revenue. This should also explain why gogel is prioritizing zero click searches. Indian news publishe s contend that the share of zero click searches has gone up from 50 % in june of 20 19 to 65% between jan and december of 20 20.
In today's episode for 10th January 2022, we see why Google may have a massive problem on its hands