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Episode 22: Mike Katz Cuts Through the CDP BS
Marketecture: Get Smart. Fast.
The Differences Between Ad Tech and Martech
The head of virginity across the marketing tech industry, I think it's much greater than ad tech. Martech ranges from what you do as a CDP to services that just post on your social networks and track the results to email. Most of the innovation within ad tech has kind of come down to like ad serving,. Whereas in marketing tech, sure, you have like DDPs and data platforms.
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