Customer Obsessed Companies Win in Their Industries

When we bring that to life in our jobs, that's what becomes magnetic. And when the mine set then impacts with the culture, it starts to really come alive. Then it overflows on to the customer a then speaking of the customer. That's elementary. Know your customer. We need to make sure that we're staying up with what customers are truly wanting and how we can deliver that experience or product or service to them in a more excellent way than maybe we did a year before.