Direct Response Versis Not?

I'm for anything that is not coming in through our pany of the paid lanes. It's because we're trying to capitalize on active demand. We like, if it's a search, well, somebody has a need,. Like, try to capture that. And search is 100 % direct response. Yesright. Totally. I would also say that, like, base on e ind of tactics we use for filiat, for example, ik it in the morning. Br were like, you know, he'd take the meeting and get a pair of beats or something like that. A, that's direct response t o somebody's saying to us, yes, r, we'll