Marketing & Distribution Section: Actuarial Alliances: Navigating the Shifting Landscape of Partnerships
SOA Podcasts - Society of Actuaries
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Targeting Life Insurance Opportunities at Key Life Events
This chapter highlights the significance of reaching consumers during critical life events to effectively promote life insurance. It proposes innovative distribution strategies that focus on partnerships with organizations serving families at key milestones, enhancing consumer awareness and acceptance of life insurance products.
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