10min chapter

Cautionary Tales with Tim Harford cover image

Adidas v Puma: A Battle of Boots and Brothers

Cautionary Tales with Tim Harford

CHAPTER

Brothers at Odds: The Adidas-Puma Rivalry

This chapter examines the deep-rooted rivalry between the Dassler brothers, founders of Adidas and Puma, and its impact on their hometown of Herzogenaurach. It discusses the cultural and personal divisions within the community, the brothers' complicated relationship, and how their legacy influenced innovation in sports and corporate dynamics.

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