The Science on the Placido Effect

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How we think about something really does affect how it isada, my senses. You make the point many times in this chapter and in the book, that expectations really shape reality. But i'm wonderg what the science says about that. Ye, the science that you have probably heard of, and your listeners haveprobably heard ofit,. That's best established on this topic is science on the placibo effect. If you are given a sugar pill by doctor or pharmacist, and they say, he this is going to make things better, you know, youre feeling some pain. This is going to making things better... It actually does improve outcome substantially.

Katy Milkman: How to Change Katy Milkman is an award-winning behavioral scientist and professor at The Wharton School of the University of Pennsylvania. She hosts Charles Schwab’s popular behavioral economics podcast Choiceology, and is the co-founder and co-director of The Behavior Change for Good Initiative. Katy has worked with or advised dozens of organizations on how to spur positive change and her research is regularly featured in major media outlets such as The New York Times, the Wall Street Journal, and NPR. She is the author of the book, How to Change: The Science of Getting from Where You Are to Where You Want to Be*. In this conversation, Katy and I explore the research on confidence. We highlight some of the key tactics we can use to enhance our own feelings of confidence. Plus, we explore some of the ways that leaders may be able to support confidence-building in others. Key Points Self doubt affects our ability to take action. Our expectations shape reality. How we think about something affects how it is. Leaders can support those with less confidence by inviting them to be a mentor or coach for others. Set ambitious goals, but allow yourself a limited number of emergency passes when you slip up. Focus on personal experiences that make you feel successful or proud. Resources Mentioned How to Change: The Science of Getting from Where You Are to Where You Want to Be* by Katy Milkman Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes The Way to Make New Behaviors Stick, with Marshall Goldsmith (episode 196) The Way to Be More Coach-Like, with Michael Bungay Stanier (episode 458) How to Change Your Behavior, with BJ Fogg (episode 507) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.