I don't know any direct consumer brand I purchased from more than once a month where I'm like, you know what I would like is a credit card from them to save a few dollars. Maybe if Shopify offered one and they said, you know, and you could save across any shop of any time you pay with shop pay. That I'd be like, hey, this is this is interesting. Like I am that frugal. But yeah, native is a tough one. Harry's is tough. It's just the nature of e-commerce. So God is holding you in the order. And honestly think that if you just started saying, okay, we're going to

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