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When should somebody, or it should everybody, always look to expand into retail? Or is there some people that retail doesn't make sense for? Yeah, absolutely. Let's just use Obvi as an example, because we all know and love them. So Obvi's in, I believe, what, 750, 800 vitamin shops across the US. And a couple different SKUs per each one. For the most part, you have your main SKUs,. though, in a majority of those stores. Like D to C economics are way better than wholesale economics. But then the other thing is, how toYour point of life, if you can't, you know, bunker bust everything