Callie Means is the founder of True Medicine, a company that enables Americans to buy exercise and healthy food with FSA and HSA dollars. Callie says he consulted for Coca-Cola early in his career when they were trying to ensure soda taxes failed around the country. Coke paid civil rights groups like the NAACP to call opponents of Coke's agenda racist. The first step in the playbook was paying the NAACP plus other civil rights groups to called opponents of the soda tax racist.

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