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It's Google's Fault - DTNS 4581

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Tackling the Climate Crisis: Behavior Change and Consumer Impact

This chapter discusses the concept of behavior change in relation to addressing the climate crisis and consumer-level impact. They explore the role of design, FOMO, and cool factor in driving change, using examples such as Nest thermostats and the importance of addressing food waste. They also discuss the potential for innovative solutions and a competitive marketplace in driving consumer change.

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