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Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
Masters of Scale
Warby Parker Glasses - The Next Step
The four co-founders of Warby Parker came up with the idea while taking an entrepreneurship class at Wharton. They didn't have any user data yet or even a business model, just their own experiences and a common point of inspiration. When they were finished, they immediately put it to the test by entering a competition that would give them feedback from alumni. But as Dave will tell you, this process is not exactly painless.
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