Warby Parker Glasses - The Next Step

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The four co-founders of Warby Parker came up with the idea while taking an entrepreneurship class at Wharton. They didn't have any user data yet or even a business model, just their own experiences and a common point of inspiration. When they were finished, they immediately put it to the test by entering a competition that would give them feedback from alumni. But as Dave will tell you, this process is not exactly painless.

Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.

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