3min chapter

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#22 How To Turn Down A Billion Dollars: The Snapchat Story

Founders

CHAPTER

Snapchat's Digital Dualism

Snapchat CEO Evan Spiegel says the app is about instant expression and who you are right now. In a letter to his shareholders, Jeff Bezos summed up this idea by saying it's important to be bold. "Big winners pay for so many experiments," he said.

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