5min chapter

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Prof. Robert C. Merton: ICAPM, Retirement, and Models in Finance (EP.234)

The Rational Reminder Podcast

CHAPTER

The Most Important Principles of Product Design

"We should design our products based on what people know, not expect people to become educated," he says. "I'm an ex-auto engineer at one part of my life and I use automobiles a lot as a mass consumed product." In consumer electronics, if they have to look it up in the manual, you're going to have a failed product,. He adds that practice needs to go to communication so that people can make intelligent decisions.

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