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Prof. Robert C. Merton: ICAPM, Retirement, and Models in Finance (EP.234)

The Rational Reminder Podcast

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The Most Important Principles of Product Design

"We should design our products based on what people know, not expect people to become educated," he says. "I'm an ex-auto engineer at one part of my life and I use automobiles a lot as a mass consumed product." In consumer electronics, if they have to look it up in the manual, you're going to have a failed product,. He adds that practice needs to go to communication so that people can make intelligent decisions.

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