This chapter examines the strategic role of luxury fashion houses in film and television, showcasing how brands like Balenciaga and Dior are leveraging storytelling for branding. It highlights the financial implications and the necessity for brands to evolve in response to changing consumer engagement through media.
The first reduction in interest rates for four years shows America’s Federal Reserve thinks inflation is now in check. But does the central bank’s decision suggest it is now concerned about the labour market? Ukraine wants its allies to provide long-range missiles (9:50). Our correspondent explains what difference these would make to the war. And how fashion brands conquered TV (19:44).
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