18min chapter

How Stories Happen cover image

"It's not effortless, it's intentional" | Mike Ganino, keynote director & author

How Stories Happen

CHAPTER

The Art of Emotional Storytelling

This chapter examines the intricacies of storytelling, highlighting how emotional resonance often triumphs over clarity. It advocates for authenticity in narratives, encouraging the sharing of personal struggles alongside successes to forge genuine connections with audiences. Through reflections on personal experiences and the significance of relatable moments, the speakers emphasize the transformative power of storytelling in engaging listeners meaningfully.

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