How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot)
The HeyCreator Show
00:00
The Pitfalls of Marketing to a Generation
Bob Greene: There are lots of baby boomers and statistically they represent a lot of revenue. He argues that just because your net worth is a certain number doesn't always translate to disposable income. Greene: Baby boom generation in particular, it divides itself into two groups.
Play episode from 04:26
Transcript
