How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot)
The HeyCreator Show
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The Pitfalls of Marketing to a Generation
Bob Greene: There are lots of baby boomers and statistically they represent a lot of revenue. He argues that just because your net worth is a certain number doesn't always translate to disposable income. Greene: Baby boom generation in particular, it divides itself into two groups.
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