Smaller Property Management Companies That Don't Have $50,000 a Year Budget for Marketing

Peter Loman: Marketing is always a challenge for a small business owner to do marketing well. The dollars will come if you're disciplined to your marketing and where I would start is on things like free LinkedIn, Twitter. And there's all sorts of niches that are like market specific and asset specific that people can build on. If somebody will just be transparent with it and post it on a consistent basis, then they'll be thought of as a thought leader in that industry or in that market.

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