A Smartphone Is a Super App

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A smartphone is a super app. All apps I need are accessible as icons. Why do I need to click two separate icons for booking flights and then buying groceries or a super app? Maybe we've all been fooled by the super app marketing gimmick. Ergo, super apps will fail. And in organic assembly of diverse and inconsistent experiences is likely to fail.

Last week, Bloomberg said that Tata Neu — the super app launched by the Tata Group in April of 2022 — will probably miss its sales targets for the year by 50%. So in today’s episode for 17th January 2023, we thought we’d see if the era of super apps in India is over before it even began.

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