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Can we nudge to Net Zero?

Inside The Nudge Unit

CHAPTER

Catalyzing Behavior Change for Climate Goals

This chapter explores the challenges of adopting new technology and optimizing it to align with human behavior. It discusses the potential positive changes in habits as a result of the pandemic and explores the concept of the upstream downstream model for behavior change. The chapter also highlights the effectiveness of nudges and the importance of aligning incentives for businesses and organizations to address climate change.

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