10min chapter

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La ESTAFOSA CRIPTO de MILEI, el NEGOCIO de THERMOMIX y la VILLA de SPICY4TUNA #73

Spicy4tuna

CHAPTER

Estrategias de Marketing de Thermomix

Este capítulo explora la estrategia de venta directa de Thermomix y su modelo de negocio, comparándolo con otras marcas icónicas. Se analiza la importancia del branding y la interacción personal en la experiencia de compra, además de la competencia que enfrenta la marca. También se discute la evolución de Thermomix y la críticas hacia su enfoque cerrado en el contenido de recetas.

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