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Episode 222 - Stop Obsessing Over Your ROAS with Rabah Rahil of Triple Whale

eCommerce Evolution

00:00

The Too Long Didn't Read

Shopify is tracking a little bit over 6,000 stores in 53 countries. We're getting pretty close to almost 10% of Shopify's GMV. People have really migrated away from heavy TikTok spend because the ads just die really quick and they don't give you any warning. Metas still by far the biggest ad spend that we see across all of our clients.

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