Anastasia is an entrepreneur (founder of Anastasia Beverly Hills) and author of Raising Brows: My Story of Building a Billion Dollar Beauty Empire. From watching Oprah in Romania without speaking a word of English to eventually calling her a friend—and doing her brows—Anastasia Soare’s story is the definition of the American dream. In this episode, we go deep into how she created an entire beauty category, built a global brand from scratch, and what she learned along the way. Anastasia shares how she went from working in a Melrose Place salon to shaping the faces of icons like Cindy Crawford, Michelle Pfeiffer, and Naomi Campbell, and the mindset that helped her persevere through countless “no’s.” We also talk about the biggest misconceptions about entrepreneurship, how to make calculated mistakes, and the habits that keep her grounded. Plus, she reveals what’s really in her beauty bag, her go-to skincare and makeup hacks, and her honest thoughts on microblading.
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