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How to Dominate LinkedIn with Dave Gerhardt

The Marketing Millennials

00:00

The Power of Personal Branding as a Company Founder

Marketing is about attracting an audience of people who might be a good fit to buy from you one day. As a founder of a company, you can be using social media to do those things. It's better than invent the hiring and expensive PR agents to do it because you fear the founder of this company. If you're building a product to sell to people who work in HR and you're living in that world every day, talking about those things helps make you more relatable and attractive to HR people. And all of a sudden you can become a resource.

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