Peter Arnell has been working on Fountain Blue now in Las Vegas for 10 years. He says he's always done simple things but the challenge is how to take complexity and convert it into simplicity. The opening of Fountain Blue will be met with an interesting public opinion, said Arnell.
Peter Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work for many of the world’s most celebrated brands. He joins to discuss his new book and storied career as a designer, branding executive, photographer, founder, and CEO.