2min chapter

How to Win podcast with Peep Laja cover image

Cultivating a growth practice with Mural's Lauren Schuman

How to Win podcast with Peep Laja

CHAPTER

How to Be a Mural in the Enterprise

Mira has done a fantastic job with PLG, building from the ground up and capturing SMB and individuals. I think Mira has taken the opposite approach, which is to be sales led from the beginning. We're doing a lot of copy testing, which I'm sure you would appreciate as part of the work that you do. It could be way beyond what we're thinking today is just like a canvas for brainstorming or retros or ideation"

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