4min chapter

This is Growth! cover image

Jeff Breunsbach on Unleashing the Power of Content and Community To Scale Customer Success

This is Growth!

CHAPTER

The State of Digital Customer Success

"I think it's sprouting," says Jeff Smith, COO of customer success software company Salesforce. "There are many more ways for us to connect with customers than just one-to-one interaction." Content is going to become a big part of how CS teams engage with customers at scale, he adds. 'It can't just be kind of stark changes that you really need to make'

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