480 - Do Whiskey Festivals Show The Health of Bourbon? on Bourbon Community Roundtable #98
Bourbon Pursuit
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Whiskey Festivals: Trends and Opportunities
This chapter explores the rise of whiskey festivals in suburban areas and the marketing strategies of various brands. It emphasizes the benefits these events offer for small distilleries, especially when bottle sales are allowed, enhancing both sales and consumer engagement. The discussion also touches on the competitive atmosphere at festivals, the appeal of unique selections, and the balance needed to cater to a diverse audience.
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