The Accounting Podcast cover image

Building the Next Superapp with David Barrett, CEO of Expensify

The Accounting Podcast

CHAPTER

Revolutionizing Accounting with Relationship-Building and Innovation

This chapter explores Expensify's innovative approach to advertising in the accounting industry by prioritizing relationships over traditional methods. It delves into their strategy of hosting events like Expense Account and creating a unique brand experience. The discussion also covers their vision of making every payment a conversation and the transition to a new, more efficient expense system.

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