At the core of this is kind of a notion of ideas that I don't know if you're. There's a lot of people that's including you eloquently about this topic, but Richard Dawkins talks about the notion of memes and say this notion of ideas multiplying in the minds of humans. So we don't just ship ideas around anymore. They don't evolve in a vacuum. The ideas themselves influence the distribution of cognitive systems, i.e. humans and brains around the planet. It will ship them to different locations based on their properties. That's exactly right. And you basically have this co-evolution now of memes and ideas and the cognitive conversational systems that love these ideas

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