If you're really good at doing that kind of stuff in your audience is there, Instagram might be the place for you. Like Tequila Jay Bear. Good friend of the Tiltz. If he starts out with just a newsletter, it would take a very long time. He's got 200 built 200,000 followers in a very short period of time through email. You've got to go up the subscriber hierarchy in order to make the business work for you. At some point you need email. J Cloud says it best: Is it easier to get all A's and five classes or an A plus and one? An A plus andOne. So do your one thing. Be amazing
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop content marketer Dylan Redekop sits down with Joe Pulizzi of The Tilt Media.
Joe is considered the "godfather" of content marketing, founding Content Marketing Institute in 2007 and selling it 9 years later. In addition to writing a number of content marketing books, he's founded The Tilt Media, a growing newsletter & education business, along with its own live event: the Creator Economy Expo. Joe has been in the media game for a long time and has a lot of lessons to share.
In this episode, Dylan & Joe discuss…
- How to make a newsletter model successful for your business
- How to leverage the "Subscriber Hierarchy"
- Why most operators should only focus on ONE platform
- 10 different ways to monetize a media business
- Why right now is the best time ever to build a content or media business
- and so much more!
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