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The key to a great hypothesis - Mark Tsirekas on The Product Experience

The Product Experience

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How to Formulate a Better Hypothesis?

Every quarter we reassess are our customer problem back log. We don't exactly know why they're happening, but we know that they are happening. And so what we do is, before we the next cycle starts, like teams who are already working in he type of category and right now they're inthemantic and dithematic topics. The head of design specifically asks them to behave as if they ere going to give a script to to an actor, an actress, to to impersonate them. So once we try to send out surveys to try to quantify the points that we think can solve problems for us then we move on from there. Trea: "We need to make

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