Single-Product vs. Multi-Product Positioning: A Comprehensive Guide
Positioning with April Dunford
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Different Use Cases for Different Segments
Sometimes it looks like on the surface of it that the positioning for those different segments should be wildly different, but it isn't. And so let me tell you what I mean by that. Let's say we have an interesting segmentation and there's a pocket of folks using us in retail. And there's another big pocket of folks use us in utilities. Very, very different segments here.
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